San Francisco, California

Creative Direction/Branding

As the social media and creative lead for SF Celtic, a local soccer team in San Francisco, I took on the task of updating, modernizing, and optimizing the team’s content and online presence. Leveraging my passion for soccer and creative storytelling, I focused on creating visually engaging and dynamic social media content that resonates with both the local soccer community and the team’s fanbase.

My work has resulted in attracting high-quality talent to the club, helping secure sponsorships and funding, and strengthening connections within the local community. By building a stronger online identity for SF Celtic, I’ve been able to increase visibility and engagement, which in turn has positively impacted both the team and its supporters.