Strange Studio
California
Creative Agency/Brand
JAN 2024 — Present
Strange Studio is a passion project that I’ve built as a multi-faceted creative outlet. It serves as a platform for my work in freelance marketing and design consultancy while also allowing me to dive into product development and brand-building. I’m using it to explore creative freedom by releasing original products, from concept to execution, with an emphasis on storytelling and branding.
Ultimately, Strange Studio gives me the opportunity to learn by doing—testing creative ideas, engaging audiences, and growing a brand organically. It’s a space where I can produce things I’m passionate about, release them, and learn from the results in real time.
SF Celtic
San Francisco, California
Creative Direction/Branding
JAN 2024 — Present
As the social media and creative lead for SF Celtic, a local soccer team in San Francisco, I took on the task of updating, modernizing, and optimizing the team’s content and online presence. Leveraging my passion for soccer and creative storytelling, I focused on creating visually engaging and dynamic social media content that resonates with both the local soccer community and the team’s fanbase.
My work has resulted in attracting high-quality talent to the club, helping secure sponsorships and funding, and strengthening connections within the local community. By building a stronger online identity for SF Celtic, I’ve been able to increase visibility and engagement, which in turn has positively impacted both the team and its supporters.
Giro Di San Francisco
San Francisco, California
Photography
September 2024
I decided to attend and document the Giro di San Francisco, a local criterium race, to capture the energy and excitement of the event. I focused on photographing the race’s dynamic moments, the riders, and the unique atmosphere in the city. Some of the images I took gained recognition from both the event promoter and local cycling clubs in the Bay Area, which was really cool and encouraging. It was an exciting opportunity to connect with the cycling community and showcase my passion for both photography and storytelling in sports.